docusaurus-plugin-structured-data

Plugin to configure Structured Data for Docusaurus sites

How it works

This plugin will generate Structured Data for your Docusaurus site, compliant with schema.org.

The plugin will generate the following types of structured data, and include them in the <head> of your site using the JSON-LD format:

Organization - augmented using data from themeConfig.structuredData.organization
WebSite - augmented using data from themeConfig.structuredData.website
WebPage - dynamically generated for each page
BreadcrumbList - dynamically generated for each page

Docusaurus generated microdata for BreadcrumbList is removed by this plugin in favor of the corresponding JSON-LD data.

Organization and WebSite can be extended using the themeConfig.structuredData object based upon properties provided (e.g. you can add any schema.org compliant properties for Organization and WebSite and these will be automatically included in your structured data for each page).

WebPage structured data is dynamically generated for each page, and includes the following properties:

name - sourced from page title
url - page url
description - sourced from description in the page frontmatter
mainEntityOfPage - sourced from siteConfig.url
headline - sourced from siteConfig.title
dateModified - sourced from the build date
datePublished - sourced from themeConfig.structuredData.website.datePublished

BreadcrumbList structured data is dynamically generated for each page based upon the page route.

this plugin uses the postBuild lifecycle hook to generate the structured data for each page, and inject it into the <head> of the page. It is only invoked upon yarn build or npm run build commands being run.

Article structured data is automatically generated by this plugin for blog articles, including calcualting wordCount and including author data.

Installation

NPM

npm i @stackql/docusaurus-plugin-structured-data

YARN

yarn add @stackql/docusaurus-plugin-structured-data

Setup

Add to plugins in docusaurus.config.js:

{
  plugins: [
    '@stackql/docusaurus-plugin-structured-data',
    ...
  ]
}

Update themeConfig in the docusaurus.config.js file, the following shows mandatory properties:

{
  ...,
  themeConfig: {
    structuredData: {
      excludedRoutes: [], // array of routes to exclude from structured data generation, include custom redirects here
      verbose: boolean, // print verbose output to console (default: false)
      featuredImageDimensions: {
        width: number,
        height: number,
      },
      authors:{
        author_name: {
          authorId: string, // unique id for the author - used as an identifier in structured data
          url: string, // MUST be the same as the `url` property in the `authors.yml` file in the `blog` directory
          imageUrl: string, // gravatar url
          sameAs: [] // synonymous entity links, e.g. github, linkedin, twitter, etc.
        },
      },  
      organization: {}, // Organization properties can be added to this object
      website: {}, // WebSite properties can be added to this object
      webpage: {
        datePublished: string, // default is the current date
        inLanguage: string, // default: en-US
      },
      breadcrumbLabelMap: {} // used to map the breadcrumb labels to a custom value
      }
    },
    ...
  }

Config Example

Below is an example of a docusaurus.config.js file with the themeConfig.structuredData object populated with all available properties:

structuredData: {
  excludedRoutes: [
    '/providers',
  ],  
  verbose: true,
  featuredImageDimensions: {
    width: 1200,
    height: 627,
  },
  authors:{
    'Jeffrey Aven': {
      authorId: '1',
      url: 'https://www.linkedin.com/in/jeffreyaven/',
      imageUrl: 'https://s.gravatar.com/avatar/f96573d092470c74be233e1dded5376f?s=80',
      sameAs: [
        'https://www.amazon.com/stores/Jeffrey-Aven/author/B0BSP78VVL',
        'https://developers.google.com/community/experts/directory/profile/profile-jeffrey-aven',
        'https://www.linkedin.com/in/jeffreyaven/',
        'https://www.crunchbase.com/person/jeffrey-aven',
        'https://github.com/jeffreyaven',
        'https://dev.to/jeffreyaven',
      ],
    },
  },  
  organization: {
    sameAs: [
      'https://twitter.com/stackql',
      'https://www.linkedin.com/company/stackql',
      'https://github.com/stackql',
      'https://www.youtube.com/@stackql',
      'https://hub.docker.com/u/stackql',
    ],
    contactPoint: {
      '@type': 'ContactPoint',
      email: 'info@stackql.io',
    },
    logo: {
      '@type': 'ImageObject',
      inLanguage: 'en-US',
      '@id': 'https://stackql.io/#logo',
      url: 'https://stackql.io/img/stackql-cover.png',
      contentUrl: 'https://stackql.io/img/stackql-cover.png',
      width: 1440,
      height: 900,
      caption: 'StackQL - your cloud using SQL',
    },
    address: {
      '@type': 'PostalAddress',
      addressCountry: 'AU', // https://en.wikipedia.org/wiki/ISO_3166-1
      postalCode: '3001',
      streetAddress: 'Level 24, 570 Bourke Street, Melbourne, Victoria',
    },
    taxID: 'ABN 65 656 147 054',
  },
  website: {
    inLanguage: 'en-US',
  },
  webpage: {
    inLanguage: 'en-US',
    datePublished: '2021-07-01',
  },
  breadcrumbLabelMap: {
    'developers': 'Developers',
    'functions': 'Functions',
    'aggregate': 'Aggregate',
    'datetime': 'Date Time',
    'json': 'JSON',
    'math': 'Math',
    'string': 'String',
    'command-line-usage': 'Command Line Usage',
    'getting-started': 'Getting Started',
    'language-spec': 'Language Specification',
    're': 'Regular Expressions',
  }
},

If your organization is a LocalBusiness or one of its subtypes (e.g. Store, Restaurant), set '@type': 'LocalBusiness' (or the specific subtype) inside your organization config block. Properties like duns, currenciesAccepted, paymentAccepted, and priceRange are defined on LocalBusiness (not on Organization) and only become schema.org-valid once @type is narrowed. taxID is valid on Organization itself and works without changing @type.

AEO / Answer Engine Optimization

As of 1.4.0 this plugin emits structured data that AI search surfaces (Google AI Overviews, Perplexity, ChatGPT search, Claude web tools) consume in addition to the classic SEO entities. All AEO features are opt-in except speakable, which is added to every WebPage node by default and can be turned off globally or per-page.

What each schema is for

Schema	What it does	Where it shows up
`FAQPage`	Marks a list of question/answer pairs as the page's main content	AI Overviews answer cards, Perplexity citations, voice answer extraction
`HowTo`	Marks a sequence of steps to complete a task	AI Overviews step-by-step cards, voice walkthroughs
`TechArticle`	Same as `Article` but signals a technical/documentation context	Better grounding for ChatGPT / Claude search when answering API or tooling questions
`SoftwareApplication`	Identifies a page as describing an installable tool / CLI / library	Knowledge-panel-style cards in AI surfaces, version / OS metadata for install pages
`SpeakableSpecification`	Tells voice assistants which parts of the page to read aloud	Google Assistant, smart-speaker answer extraction
`mainEntity` linking	Connects the primary entity (`Article` / `TechArticle` / `WebPage`) to the secondary entity (`FAQPage` / `HowTo` / `SoftwareApplication`) in a single `@graph`	Lets crawlers treat the page as one coherent unit instead of disconnected nodes

How frontmatter reaches the plugin

As of 1.5.0 the plugin reads page frontmatter directly via Docusaurus's allContentLoaded lifecycle hook. The plugin captures frontMatter for every doc, blog post, and MDX page (keyed by permalink) and consults it during postBuild when emitting structured data for each route. No MDX or theme changes are required - if your page has a frontmatter block, the plugin sees it.

Two alternative delivery paths from 1.4.x remain supported and continue to work alongside the frontmatter path:

<script type="application/json" data-aeo-faq> / data-aeo-howto / data-aeo-software blocks injected via MDX, for cases where editing frontmatter is awkward (e.g. programmatically generated MDX, pages outside the content-docs / content-blog plugins).
<meta name="aeo:proficiencyLevel">, <meta name="aeo:dependencies">, <meta name="aeo:speakable" content="false"> set via a page-level <Head> component.

When frontmatter and the legacy path both declare the same schema for the same page, frontmatter wins and the plugin emits a verbose log entry naming the duplicate.

Configuring TechArticle route prefixes

By default, routes under /docs/* emit TechArticle (in place of generic Article). To extend this to additional surfaces - for example, a curated /ai/* content tree intended for AI retrieval - set techArticleRoutePrefixes in themeConfig.structuredData:

themeConfig: {
  structuredData: {
    techArticleRoutePrefixes: ['/docs/', '/ai/'],
    // ...
  }
}

Rules:

Each prefix must start and end with /. A misshaped prefix throws at plugin construction time with a clear error.
A route matches a prefix iff route.startsWith(prefix). A landing route like /docs or /ai (no trailing slash) does not match /docs/ or /ai/ and stays a plain WebPage. This matches 1.4.x semantics for the docs landing page.
Setting an empty array (techArticleRoutePrefixes: []) opts out of TechArticle entirely. Pages under /docs/* will then emit no article node unless their og:type is article, in which case they emit generic Article.
Unset means default (['/docs/']).

Frontmatter-driven structured data

This is the preferred path as of 1.5.0. Declare the AEO fields in the normal Markdown / MDX frontmatter block at the top of your page:

---
title: What is StackQL?
description: StackQL is a SQL query runtime for cloud and SaaS APIs.
proficiencyLevel: Beginner
dependencies: stackql >= 0.6
faq:
  - question: Is StackQL a database?
    answer: No. StackQL is a query runtime that translates SQL into provider API calls.
  - question: Does StackQL replace Terraform?
    answer: Not directly. StackQL is for querying and mutating cloud state; Terraform is for declaring desired state.
howTo:
  name: Install StackQL on macOS
  totalTime: PT2M
  steps:
    - name: Install via Homebrew
      text: Run "brew install stackql" in a terminal.
    - name: Verify
      text: Run "stackql --version" and confirm the version prints.
softwareApplication:
  applicationCategory: DeveloperApplication
  operatingSystem: macOS, Linux, Windows
  featureList:
    - SQL queries against cloud and SaaS providers
    - Embeddable in CI pipelines
speakable:
  cssSelector:
    - h1
    - .lead
    - "[data-speakable]"
---

Field reference:

Frontmatter field	Type	Effect
`faq`	array of `{question, answer}`	Emits `FAQPage` node, links from primary entity via `mainEntity`
`howTo`	`{name, totalTime?, estimatedCost?, description?, steps: [{name, text, url?, image?}]}`	Emits `HowTo` node
`softwareApplication`	`true` or object with `applicationCategory?`, `applicationSubCategory?`, `operatingSystem?`, `featureList?`, `softwareVersion?`, `downloadUrl?`, `offers?`	Emits `SoftwareApplication` node
`proficiencyLevel`	`"Beginner"` \| `"Intermediate"` \| `"Expert"`	Added to `TechArticle` node (only fires on TechArticle routes)
`dependencies`	string	Added to `TechArticle` node
`speakable`	`false` or `{cssSelector?, xpath?}`	`false` opts the page out; object overrides the default selectors

softwareApplication: true is the bare opt-in idiom - emits a SoftwareApplication node with just the page title as the name, useful when all the metadata lives elsewhere or you only need the schema marker.

The previously-documented <script type='application/json'> and <meta name='aeo:...'> paths remain supported; use whichever fits your workflow. Frontmatter is the cleaner of the two for net-new content.

Legacy: in-MDX `<script>` block path

Equivalent to the frontmatter path above but injected at the MDX level instead of declared in the frontmatter block. Use this when frontmatter is not available or convenient.

FAQPage (in an MDX page):

<script type="application/json" data-aeo-faq>
{`[
  {
    "question": "How do I install stackql?",
    "answer": "Run brew install stackql on macOS, or download the latest release from GitHub for Linux and Windows."
  },
  {
    "question": "Does stackql require a database?",
    "answer": "No. stackql uses an embedded SQL engine by default and does not require any external database."
  }
]`}
</script>

(The {...} wrapper is MDX-required to pass the JSON string through verbatim without MDX trying to interpret the curly braces.)

HowTo:

<script type="application/json" data-aeo-howto>
{`{
  "name": "Install stackql on macOS",
  "totalTime": "PT2M",
  "steps": [
    { "name": "Install via Homebrew", "text": "Run 'brew install stackql' in a terminal." },
    { "name": "Verify the install", "text": "Run 'stackql --version' and confirm the version prints." }
  ]
}`}
</script>

TechArticle (/docs/* routes, automatic - no payload needed). Optional metadata via head tags in docusaurus.config.js or a page-level <Head>:

import Head from '@docusaurus/Head';

<Head>
  <meta name="aeo:proficiencyLevel" content="Intermediate" />
  <meta name="aeo:dependencies" content="stackql >= 0.6, Python 3.10" />
</Head>

Valid proficiencyLevel values per schema.org: Beginner, Intermediate, Expert.

SoftwareApplication:

<script type="application/json" data-aeo-software>
{`{
  "name": "stackql",
  "applicationCategory": "DeveloperApplication",
  "applicationSubCategory": "CLI",
  "operatingSystem": "macOS, Linux, Windows",
  "softwareVersion": "0.7.0",
  "downloadUrl": "https://github.com/stackql/stackql/releases/latest",
  "featureList": [
    "SQL queries against cloud and SaaS providers",
    "Provider-agnostic IaC introspection",
    "Embeddable in CI pipelines"
  ]
}`}
</script>

SpeakableSpecification - emitted by default on every WebPage node with selectors ["h1", "article p:first-of-type", "[data-speakable]"]. Override globally:

themeConfig: {
  structuredData: {
    speakable: {
      cssSelector: ['h1', '.lead', '[data-speakable]'],
    },
    // ...
  }
}

Or with xpath:

speakable: {
  xpath: ['/html/head/title', "//*[@data-speakable]"],
}

Opt out globally with speakable: false, or per-page with a head tag:

<Head>
  <meta name="aeo:speakable" content="false" />
</Head>

Graph linking

When a page emits a secondary entity (FAQPage, HowTo, or SoftwareApplication), the primary entity's mainEntity is set to the secondary's @id. Priority when more than one secondary is present: HowTo -> FAQPage -> SoftwareApplication. For /docs/* and /blog/* the primary is the article (TechArticle or Article). For non-article routes the primary is the WebPage node.

Worked example

A hypothetical /docs/install/macos page declaring both an FAQ and a SoftwareApplication payload, with the default speakable and the automatic TechArticle classification, produces a @graph of the following shape (abbreviated for clarity):

{
  "@context": "https://schema.org",
  "@graph": [
    {
      "@type": "TechArticle",
      "@id": "https://stackql.io/docs/install/macos/#article",
      "isPartOf": { "@type": "WebPage", "@id": "https://stackql.io/docs/install/macos/#webpage" },
      "headline": "Install stackql on macOS",
      "mainEntityOfPage": { "@id": "https://stackql.io/docs/install/macos/#webpage" },
      "mainEntity": { "@id": "https://stackql.io/docs/install/macos/#faq" },
      "proficiencyLevel": "Beginner",
      "dependencies": "Homebrew",
      "image": { "@id": "https://stackql.io/docs/install/macos/#primaryimage" },
      "publisher": { "@id": "https://stackql.io/#organization" },
      "articleSection": ["Documentation"],
      "inLanguage": "en-US"
    },
    {
      "@type": "WebPage",
      "@id": "https://stackql.io/docs/install/macos/#webpage",
      "url": "https://stackql.io/docs/install/macos",
      "isPartOf": { "@id": "https://stackql.io/#website" },
      "breadcrumb": { "@id": "https://stackql.io/docs/install/macos/#breadcrumb" },
      "speakable": {
        "@type": "SpeakableSpecification",
        "cssSelector": ["h1", "article p:first-of-type", "[data-speakable]"]
      }
    },
    { "@type": "ImageObject", "@id": "https://stackql.io/docs/install/macos/#primaryimage", "...": "..." },
    {
      "@type": "BreadcrumbList",
      "@id": "https://stackql.io/docs/install/macos/#breadcrumb",
      "itemListElement": [
        { "@type": "ListItem", "position": 1, "name": "Home", "item": "https://stackql.io" },
        { "@type": "ListItem", "position": 2, "name": "Documentation", "item": "https://stackql.io/docs" },
        { "@type": "ListItem", "position": 3, "name": "install - Install stackql on macOS" }
      ]
    },
    { "@type": "WebSite", "@id": "https://stackql.io/#website", "...": "..." },
    { "@type": "Organization", "@id": "https://stackql.io/#organization", "...": "..." },
    {
      "@type": "FAQPage",
      "@id": "https://stackql.io/docs/install/macos/#faq",
      "mainEntity": [
        {
          "@type": "Question",
          "@id": "https://stackql.io/docs/install/macos/#faq-q-0",
          "name": "How do I install stackql?",
          "acceptedAnswer": { "@type": "Answer", "text": "Run brew install stackql ..." }
        }
      ]
    },
    {
      "@type": "SoftwareApplication",
      "@id": "https://stackql.io/docs/install/macos/#softwareapplication",
      "name": "stackql",
      "applicationCategory": "DeveloperApplication",
      "operatingSystem": "macOS, Linux, Windows",
      "softwareVersion": "0.7.0",
      "featureList": ["SQL queries against cloud and SaaS providers", "..."]
    }
  ]
}

Note the @id chain: TechArticle.mainEntity -> FAQPage.@id, TechArticle.isPartOf -> WebPage.@id, WebPage.breadcrumb -> BreadcrumbList.@id, WebPage.isPartOf -> WebSite.@id, WebSite.publisher -> Organization.@id. Every link resolves inside the same @graph.

Validation

Malformed faq, howTo, or softwareApplication payloads throw at build time with the route, field path, and expected shape - for example:

[docusaurus-plugin-structured-data] route "/docs/install/macos": faq[1].answer must be a non-empty string

so you find out at yarn build rather than at Google's Rich Results Test.

Name		Name	Last commit message	Last commit date
Latest commit History 18 Commits
src		src
.gitignore		.gitignore
CHANGELOG.md		CHANGELOG.md
LICENSE		LICENSE
README.md		README.md
package-lock.json		package-lock.json
package.json		package.json

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docusaurus-plugin-structured-data

How it works

Installation

Setup

Config Example

AEO / Answer Engine Optimization

What each schema is for

How frontmatter reaches the plugin

Configuring TechArticle route prefixes

Frontmatter-driven structured data

Legacy: in-MDX `<script>` block path

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Worked example

Validation

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docusaurus-plugin-structured-data

How it works

Installation

Setup

Config Example

AEO / Answer Engine Optimization

What each schema is for

How frontmatter reaches the plugin

Configuring TechArticle route prefixes

Frontmatter-driven structured data

Legacy: in-MDX <script> block path

Graph linking

Worked example

Validation

About

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